Our Team


International Senior advisor, Expert in Communication, Governance & Strategy for positionniing Political Leaders 

Mr. Nabil FELAH is the founder Director of Sens Critic Strategic Circle and the responsible for all major decisions.

Mr. FELAH has over than 30 years of expertise and experience in the field of strategy, governance and communication in Europe, Mena Région, Canada, and USA. He is the founder of two consultancy offices: « The Diwan Consulting Group (DCG) » based in Dubai, and « Sens Critic Strategic Circle » (SCSC) for political governance strategy located in Paris and Brussels.

In 1998 Mr FELAH was assigned by the European Union (EU) as a consultant for the implementation of a program to upgrade MENA compagnies systems to trade effectively with EU.

Mr FELAH also lectures students in prominent French academic institutions on governance strategies since 2006 as "Polytechnic school of Lille", "EMLyon Business school" and "KEDGE Business School" Marseille.

Prior to (SCSC), Mr FELAH held several consultancy positions with international firms. He hosted fifty conferences and has written twenty confidential reports on Strategic models.

He played an active role in the organization of two presidential elections in the Nord district of France and he was the advisor for newly elected candidates in different campaigns in the (PACA region), Provence Alpes Cote d'Azur since 2014 and in the presidential elections of 2017 and 2022.

Mr FELAH is an expert in strategy for crisis intervention, management, and implementation of monitoring plan. Passionate about difficult cases, he has made his specialty. Since 2002 he was qualified State Expert in skill assessment.

Mr FELAH continues undertaking EU and UN missions in European and African countries.

He was committed in multiple humanitarians causes for homeless and food banking. Since November 2019 he's the former President of Tunisian Talents United (TTU). 



International Senior Advisor in all Energy's aspects, Governance, Policy, Regulations and Integrated LTE Strategy.

Mr. Nejib Zaafrani has 44 years of international experience in the energy sector with private major International Oil Company (RDS), public and government entites (ETAP, DSCE, ADNOC). He spent over 25 years in the MENA region, in addition to North America, Asia and Europe.

Mr. Zaafrani served as the first Secretary General and CEO of the Supreme Council of Energy, Dubai Government (DSCE), following several years as a senior executive at Royal Dutch Shell.

Since January 2013 he has provided strategic guidance as an independent international senior executive advisor to top leaders of governments, public and private coorporations in the energy sector. He was Strategic Senior Advisor to ADNOC Group DG and member of SPC from 2013-2016, Strategic Advisor to Modumetal CEO 2016-2020. In addition to Strategic Advice provided in 2013 to Tunisia State President team and Kasakstan State Deputy PM and Minister of Industry & Energy

As Secretary General and CEO of DSCE he played a pivotal role in developing the council's governance structure, Dubai's 2030 integrated energy strategy, and key policy implementation and the establishment of the Regulatory and Supervisory Bureau (RSB). Prior to DSCE, he worked for the Royal Dutch Shell Group for 30 years as International Senior Staff. He was appointed Chairman and Managing Director of Shell Abu Dhabi in 2007 whereupon he was in charge of overseeing all of Shell's business interests in Abu Dhabi. He was a Board Director of super major Joint Ventures, such as ADCO (ADNOC Onshore Oil) and GASCO (ADNOC Onshore gas processing), and an active member of the Petroleum Institute's Governing Board. Prior to that, Mr. Zaafrani was Regional Vice President of New Business Development and Strategic Alliances across the Middle East, Caspian and South Asia for Shell Exploration and Production International.

Mr. Zaafrani is a member of several professional associations and business groups, and active with academic institutions. A prominent speaker on Energy in International Conferences. He received several recognitions and Awards in the course of his professional career from Governments, Private sector and Independent Associations for his various outstanding contributions and in recognition of his achievements.

Mr. Zaafrani joined recently Sens Critics Consulting firm to provide stewardship and strategic direction to the team in all aspects of Energy, SDG and Advise on Energy Transition to Governments and private sectors.


Nadia Bouzguenda

Nadia Bouzguenda started her career in Business development covering New Technologies fields in 2003. She has however always been fascinated by Contemporary Art which eventually led her to join the Art Dubai team in 2018. Through her immersion in the art world, she discovered a passion for Photography. She found in Photography an universal language which allowed her to share her perceptions of her reality through deep connections with people and places. Her portfolio is a reflection of her journey in search for truth through herself and others.

Her photography workshop in 2019 with Diana Lui during Les Rencontres Internationales de la Photographie d'Arlesrevealed to her a means of transforming reality by combining creative sensitivity and intimate emotions using staged photography. Discovering Diana's work on women's contemporary identities in Morocco, Tunisia and Malaysia triggered the need to take a step forward in her artistic path with The Masterclass.

After being selected as winner for her series "Reincarnation" as a result of the workshop during Arles photo Festival, Nadia broadened her photographic style to experimental photography and the plastic artsin her Dubai studio. Exploring memories, changing perceptions and Deeping personal development confirmed her interest in the unconscious.

It came naturally to her to investigate her identity and family heritage. From the lockdown period, she used family photo archives asstarting point of her creative process and experimented with mixed media techniques* to compose her images. In Inner Patterns the artist attempted to mix family memories with her present life, a liberating act that transposed her feelings into two-dimensional works and mise-en-scene photographs.

In June 2021 Nadia signed her first photographic book called Inner patterns published by the French editing house Filigranes. Her series is a part of the collective project directed by Diana Lui to launch The Masterclass's first collection called Punctum.



Nouha Belaid, PhD

Media and Communication Consultant (MCC)

With over 15 years of experience spanning diverse fields, Nouha Belaid stands out as a dynamic force in the world of media and communication. Recognized by the Swiss Confederation in 2018 as one of the 150 "Young Change Makers" worldwide, Nouha's journey began in 2008 as a

Foundation, WHO, WHO EMRO, MSD, and AstraZeneca Middle East and Africa. Her expertise extends beyond traditional boundaries, encompassing event and digital communication with finesse.

Nouha's impact transcends borders; in 2023, she was elected as a Board Director of the World Federation of Science Journalists in Canada, cementing her influence on a global scale. Her extensive network and media relationships span the globe, ensuring unparalleled reach and effectiveness.

Prior to her tenure in New York, Nouha lent her expertise to European institutions as a respected trainer for CFI Medias, Deutsche Wella Academie, UNDP, and various German Foundations. She spearheaded cross-country projects aimed at enhancing journalistic skills in the MENA and Africa regions, personally training over 3000 journalists.

Driven by a relentless passion for her craft, Nouha continues to traverse the world, uncovering opportunities and offering her unparalleled services as a Media and Communication Consultant. Fluent in Arabic, French, and English, she has been sought after as a speaker at numerous international events, delivering over 100 impactful speeches.

With a Ph.D. in Information and Communication Sciences (2017) and a Master's in Public Law (2021), Nouha brings a unique blend of academic rigor and real-world expertise to every project she undertakes.


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